Designing a brand to match the ambition of the world’s first 3D-printed battery

Rethinking the battery — and the story around it

Most battery brands talk about capacity. Material talks about freedom. Design freedom. Form-factor freedom. Manufacturing freedom. And the freedom to invent products that weren’t possible — until now.

When Material approached us, they weren’t just launching a new technology. They were launching a new category: conformal, 3D-printed lithium-ion batteries, engineered around the shape of the device — not the other way around.

They needed a brand that could keep up.

A brand built for the future of energy

Material’s proprietary HYBRID3D™ platform isn’t incremental innovation. It’s a first-principles rethink of how batteries are made — printed, layer by layer, to unlock new possibilities in everything from wearables to drones to foldable chargers.

We built a brand system around this core idea: energy, unleashed.

 Fluid forms. Dynamic motion. A visual and verbal language that broke free from the rigid, rectangular status quo of legacy battery tech.

When we began to execute, we realized the brand needed to do a lot. We needed a system that could:

→ Position Material as a cutting-edge energy company
→ Demonstrate the battery’s potential to partners, investors, and product designers
→ Inspire a new wave of form factors, functions, and form-meets-function ideas

What we created

  • A modular visual system inspired by Material’s layered printing process

  • Typography and layouts that move — echoing the agility of the product itself

  • Color, motion, and texture that evoke advanced materials and next-gen chemistry

  • A tone of voice that’s bold, confident, and engineered for clarity

  • A site experience that’s fast, fluid, and leaves you wanting more

Impact of the branding

Funding

Raised 1.25M in non-dilutive funding

Customers

Opened up new opportunities in both commercial and dual-use applications

Future

Raised their profile with top-tier VC investors

Energy, redefined

For decades, batteries have dictated the shape of our devices. Material flips that logic — giving designers the power to start with form, not compromise on it. Our job was to build a brand that made that shift feel inevitable.

The result is a brand as bold as the tech itself —

built to spark imagination, signal leadership,

and power what comes next..